At the turn of the century (2000), Asian American hip hop artists began to use their Asian American identities in a new way -- to influence the way their audiences perceived race. Jin, arguably the most famous Asian American hip hop artist of the past decade, “strategically embraced them, drawing attention to his race in an attempt to minimize it.” (55)
At the beginning of “Learn Chinese,” Jin states “Yeah I’m Chinese…and what?” For Wang, this is both an affirmation and a challenge to his racial identity. By blatantly calling out his heritage to the public, Jin was “effectively daring potential critics to make an issue of it.” (56) Aware that “race played into the perception of him,” Jin sought to address the issue head on. (56) With the incorporation of pentatonic scale or “oriental riff” throughout “Learn Chinese,” Jin is further identifying his ethnicity and challenging critics to comment on his ethnicity.
In “Chinese Beats” however, Jin seeks to demonstrate something different. The producer continues to play tracks for Jin that have east Asian instruments as part of the beats including the zute family of sting instruments, specifically the pipa? This skit is a parody, as the producer cannot look past Jin’s ethnicity to provide him with a beat that does not include some kind of “oriental riff.” The two go through numerous tracks, as Jin states, “thats coo' u know but I need something different yo…” But song after song has an Asian sound that Jin seeks to distance himself from.
In this sense, we see too sides of Jin: one embracing his ethnicity and the other shying away from it. He knows that by using sounds that are associated with his East Asian heritage on EVERY one of his tracks, he will begin to hurt himself as he becomes more of a novelty and becomes less “universal.” Universal is something that Jin aims to achieve as he attempts to illustrate a commonality between himself and his audiences.
Wang goes on in the article to draw comparisons between Eminem and Jin in the hip hop world. Wang boasts “Jin and Eminem prodded listeners to confront the specter of race, forcing skeptics to confront their own biases.” (57) The two hip hop artists are able to make this very sensitive issue more identifiable. Jin asks his audience to find a commonality and “rather than broadcasting these issues just to an Asian American audience he sought to educate and entertain a broad, implicitly multiracial audience.” (59)
Tuesday, March 24, 2009
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